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HOMENEWSPress Release

Subject COWON X7 receives continued top review in UK Date 2011.02.10
February 10, 2011, Seoul – COWON Systems (CEO Nam-Kyu Park, www.cowon.com) announced that its mega-storage PMP ‘COWON X7’ has received the top review from major TV stations and magazines in the UK.

In December of last year, ‘COWON X7’ was featured exclusively on the popular TV show ‘Gadget Show’, which has more than 30 million viewers weekly, on one of the UK’s five major TV stations, ‘Channel 5’. A 45-minute program aired every Monday evening, ‘Gadget Show’ is hosted by Jon Bentley who is known for producing ‘Top Gear’, a popular show aired also in Korea. This show features reviews on state-of-the-art electronics and technology-related news.

On ‘Gadget Show’, ‘COWON X7’ received favorable reviews on its large storage capacity and outstanding sound, through the review hosted directly by Jon Bentley. Along with such favorable reviews, it was also introduced as “the best sounding MP3 player in the world”. With such praise on national television, Cowon views the occasion as a fine opportunity to make known widely on the foreign market once again the outstanding performance of its products.

As well, this trend was continued with the top review on this product on the UK’s major specialty magazine, ‘What Hi-Fi! Sound and Vision’. As the UK’s number one Hi-Fi-related monthly magazine which sells more than 50,000 copies per month, ‘What Hi-Fi! Sound and Vision’ included a review on ‘COWON X7’ in its February issue recently. In this review, also, ‘COWON X7’ received a favorable review as a device that provides the best sound quality, winning a 5-star top review.

“It is encouraging to see that ‘COWON X7’ is continually receiving favorable reviews in the UK, the leader of Europe’s IT trend,” said Cowon’s vice president, Myeong-Yong Lee. “Based on the technology and the product performance which are widely recognized on foreign markets, we plan to execute marketing activities more active on the European market.”

According to the local product categorization system in the UK, ‘COWON X7’ is categorized as an MP3 player.