HOMENEWSPress Release Subject COWON releases 7-inch big screen super PMP, ‘COWON R7’ Date 2011.12.08 COWON Systems (CEO Nam-kyu Park, www.COWON.com) revealed that the 7-inch big screen super PMP ‘COWON R7’ would be released on December 2. ‘COWON R7’ is a new product ambitiously presented by COWON, which has maintained number one market share in the PMP market, and it includes a big screen with full HD high resolution images, a sensual design, an intuitive user interface and abundant academic contents. The biggest apparent change is the bigger screen. ‘COWON R7’ comes with a 7-inch clear LCD which is much larger than the 4-5 inch screens of smart phones and the 5-inch standard of existing PMPs, and is expected to be popular among users who want to enjoy high resolution images with a bigger screen. Focus was especially placed on active differentiation from existing smart devices through a strong video playing function. ‘COWON R7’ can play almost all types of video files including full HD videos without encoding, and provides realistic sound through 3D stereo, playing speed adjustments and other optimized video playing functions. In addition, it can freely send and play large files that are 4GB or more, which is impossible for most mobile devices. Another strength of the product is the playing time and storage space sufficient for enjoying high resolution, large files. ‘COWON R7’ can play music for 65 hours and videos for 10 hours and stand by for 450 hours, and has an internal memory of up to 64GB and the storage capacity can freely be expanded using a micro SD card. An ergonomic design and user-focused interface are also presented. The soft curved arch-design has a two-toned color of white and gray for a sophisticated exterior. It is explained that the curved side especially holds close to the hand in a stable way so it feels comfortable in the hand even after use for a long time. The tile-form icons were created in consideration of the intuitive use of users, and the icons can be placed and colored freely according to the taste of the user. There are also a wide variety of abundant academic contents for students studying for major exams. It not only provides famous internet lectures such as Megastudy, ETOOS and VITAEDU, but also includes the Doosan Donga English-Korean and Korean-English dictionary and the new Korean dictionary as basic functions. It additionally provides various specialized academic features such as AVDic, which shows you the meaning of a word if you touch the subtitle while watching a movie, Dootester, the Doosan Donga e-learning workbook, the vocabulary learning programs Wordup and Mega15, and Alphabrain, which improves concentration. Furthermore, the peerless sound field system of COWON, ‘JetEffect 3.0’ and ‘BBE+’ allows users to enjoy music together with subsidiary features such as a digital picture frame, HDMI video output, voice recording and a document reader. COWON CEO Nam-kyu Park said, “’COWON R7’ is a product with strong multimedia functions through a big screen and a user-focused design,” and added, “We will continue to lead the market by maximizing unique values of PMPs that are differentiated from smart devices.” Meanwhile, COWON plans to hold a release celebratory event through the COWON website until the end of December, giving away products such as ‘COWON R7,’ ‘iAUDIO 10,’ and Liaail ‘Sound Capsule.’ The ‘COWON R7’ will be released in 16GB, 32GB and 64GB, and the price range is from 299,000 won to 399,000 won according to the product storage capacity.