HOMENEWSPress Release Subject COWON releases HD automobile black box, ‘Auto Capsule’ Date 2011.12.12 COWON Systems (CEO Nam-kyu Park, www.COWON.com) revealed the release of an automobile black box called “Auto Capsule” on the December 8. The first black box by COWON, “Auto Capsule,” is a product with features such as high resolution HD video recording, the biggest angle of view for its product level, and automatic recording according to situation. “Auto Capsule” provides HD (1280*720) high resolution videos with 30 frames per second through a 2 million-pixel image sensor, and especially has the biggest angle of view of 150 degrees (diagonal angle) for its range of product level. It is explained that this will help secure videos of a wider range of incidents such as the side view of an accident that were difficult to capture with existing products that offered 90 degrees or 120 degrees. It also provides various automatic recording functions preparing for unexpected incidents in addition to the basic full-time recording and manual recording functions. The high-speed 3-axis acceleration sensor” recognizes even the smallest shock applied to the vehicle and automatically saves a 30-second video of 15 seconds before and after the shock. When parking, the camera recognizes movement outside the vehicle and automatically records a video. In addition, it includes an internal battery and video output terminal to prepare for emergency situations such as an accident or loss of power. The simple and sensual design that goes with the product name “Auto Capsule” is another part that catches the eye. It breaks away from the rigid rectangular shape and has a capsule-shaped design that stresses sophistication. The product can easily be controlled with just one button, and the motion status is shown through a color LED and by voice report. Besides, the camera that can rotate 360 degrees not only adjusts shooting angle but makes recording the inside and rear of the vehicle possible, too. COWON CEO Nam-kyu Park said, “We released a premium black box using the know-how of COWON on portable multimedia devices,” and added, “We will actively advance in the market based on our brand reliability and through a differentiation strategy including excellent performance and design and nationwide after service.” The ‘Find the Auto Capsule’ event that gives away the new black box and a navigation product will be held on the COWON website place together with the release of the product, through until January 15. The predictions of the industry are that the domestic automobile black box market will develop from being a 250,000-product market last year to a 500,000-product market this year. Continuous expansion of the market is also expected according to changes such as insurance discount benefits and revisions of the Traffic Safety Act. The price is 219,000 won for a storage capacity of 8G and 259,000 won for 16G.