HOMENEWSPress Release Subject Launches Color Sound MP3P 'iAUDIO 4' Date 2003.12.03 On Dec. 03, 2003, Cowon Systems announced the unveiling of its iAUDIO 4, equipped with rich features such as Visualization by 124 colors of backlight and JetEffect that very firstly adapted BBE sound system in the MP3 player arena. As the latest addition to iAUDIO's successful line of feature-rich portable audio devices, the new iAUDIO 4 combines unique iAUDIO's styling with two colors, as metal black and metal silver. With it's light weight of 33g, iAUDIO 4 supports not only MP3 files but also other audio file formats, WMA, ASF and WAV. MP3 encoding feature of iAUDIO allows users to connect their players to a home stereo or portable CD player and encode music directly to the player without PC. The player also offers customers real-time MP3 Recording from a variety of sources, including FM radio Broadcast and high quality sound of MP3 files. Also can be used as removable USB storage disk, which recognized by PC directly without USB driver anymore. COWON SYSTEMS presents you the very first visualization function, which adapts 124 color LED backlight on the 4 lines of wide LCD when music is played. Backlight changes to different colors up to different songs, it's just like a spectrum effect. By this function, user can enjoy the music and LCD color changes through default theme visualization settings such as Rainbow Runner, Shooting Star, Mystic Fog and other 124 color LED backlight. The world famous company in USA, BBE Sound Inc. (www.bbesound.com) has perfect technology used for Home theatre systems, digital TV hence these can improve the our MP3 Player sound quality. We take their technology to JetEffect EQ and try to tune up, mix, for better sound for iAUDIO 4. Therefore, we made a contract with BBE Sound and started up. Our company is the very first one who takes the sound system from BBE directly in MP3 fields. COWON SYSTEMS shows JetEffect, which apply BBE sound. It has 5 band EQ functions, BBE (Makes sound very clear), Mach3Bass (Elaborates bass booster to accentuate low-end frequency), MP Enhance (Recovers and improves the sound from loss of compression), 3D Surround (Makes real cubic sound) and PAN (Controls the balance for left and right). All these EQ's can be performing at the same time, or you can choose one or more of them so you can enjoy your own style. The iAUDIO 4 supports navigation function that can search other files while listening music. And maximum output of 13mW + 13mW will give realistic sound quality. You can enjoy listening music continuously up to 15 hours with a single AAA. OS like Macintosh and Linux are supported also. Recently, COWON SYSTEMS signed a year of supply contract with Datum Networks in Hong Kong for a hundred thousand units (approx 186 hundred million Korean Won) of iAUDIO 4 to China, Hong Kong, Taiwan, Singapore and Australia markets. The release of iAUDIO 4, COWON SYSTEMS taking this opportunity to step up as leader of MP3 Player industry, hence panning to release HDD type model that spotlight as next generation of MP3 Player by end of this year. And, keep release another models in next year. The president Namkyu, Park said 'iAUDIO 4 is the MP3 Player that optimized design and techniques from 'multi functional, high quality sound' images built by previous models from COWON SYSTEMS.' And 'Planning to capture customers through set up the various product portfolio by iAUDIO 4 & HDD type MP3 player that planning to release by end of the this year.' The iAUDIO 4 will be sold from iAUDIO.com online store and major online shopping mall. As well as department, big discount stores, Yongsan electronic land, Techno mart and other offline shops. The other side, COWON SYSTEMS progress the event called 'Pass the warm winter with iAUDIO customer and child orphan' from 3rd of December to 4th of January by releasing new product. This event is sponsorship to those child orphans by 1% of payment from iAUDIO purchased customers. Major online shopping mall such as Daum, CJ mall, Hmall and etc take part of this event.