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Subject Extreme PMP 'COWON A3', selected as 'Best Product' from MP3 Flash Magazine in Germany Date 2007.12.14
December 14 (Fri.), 2007- Seoul, Cowon Systems INC. (CEO Nam-Kyu Park, www.cowon.com) announced that its PMP 'COWON A3' was selected as the best multimedia product by Germany's MP3 Flash Magazine.

MP3 Flash, a leading multimedia magazine in Germany that is well known for its strict rules and objective evaluations, conducted a comparative evaluation of several portable multimedia players with video playback before their introduction to the German market in 2008.

MP3 Flash conducted thorough and objective tests of several products based on 24 criteria including video/audio playback, video quality, the number of codecs supported by the products, and various extra features. As a result, COWON A3 ranked first and was selected as the 'Test Winner', beating Apple's iPod Touch' and 'Archos 405'.
COWON A3 scored 91, well above the iPod Touch's 75. Particularly, COWON A3 scored the highest points in terms of video playback and video/audio quality.

Managing Director for Sales and Marketing, Ki-Woong Lee said, 'COWON A3 has been recognized for its advanced video playback since being released,' and went on to say,'Our company is going to make inroads into overseas markets more aggressively by building on our brand power strengthened by being selected as the best product.'

COWON A3, which hit the market in November 2007, supports almost all existing codecs including the next generation codec H.264, and provides playback of up to 1280x720 HD video clips without requiring transcoding.